We are committed to being a good citizen in all the markets and sectors we are involved in. We adhere to an autonomous hierarchy, constantly venture into untapped markets, and embark on a rigorous corporate social responsibility strategy which allows us to act swiftly on valuable opportunities, capitalize on the first mover advantage, and build long-term views.
Our decision-making process relies on meticulous planning, forward-thinking, and a comprehensive analysis in all business functions. Consequently, we hold ourselves accountable for future performance by only venturing into risk-calculated initiatives that target above-average returns.
Committed to sharing decisions, experience, information, and adopting best practices, we collaborate with government departments, suppliers, and key organizations, and build solid relationships with all partners. We believe that we can build a better future by working together.
Conducting business with consistent standards across all markets, our diverse investment portfolio encompasses a wide range of sectors and business modules unconstrained by geographical boundaries.
We conduct all activities in accordance with the highest business standards, ensuring transparency in all dealings, building trust, and developing firm relationships.
Modeled on our founder Laith Pharaon’s identity and guiding principles; pride, authenticity, hospitality, commitment, and respect are among the top qualities sensed by all our stakeholders in our dealings.